Design Being: Tacchini campaign 2018
Interior day. There’s a rarefied, dreamy atmosphere in a sun-drenched living room. In the centre, almost as if suspended in the air, a sofa captures our gaze with its soft curves and slender legs that hold up a wide seat, with classic lines so precious and elegant. This is the Roma sofa by Jonas Wagell, quintessence of the Tacchini style, and we have chosen it to represent our idea of beauty in the new press campaign, which is to be featured in the pages of the February issue of Elle Decor.
The image was shot in one of the rooms of Villa Ottolenghi in Acqui Terme by photographer and philosopher Andrea Ferrari who has lent his eye to our catalogues and special projects for years. He is also behind the second campaign image featuring the Sesann armchair by Gianfranco Frattini. The images are accompanied by a slogan that is a story in and of itself: Design Being speaks of design made up of objects and people, projects and humanity, icons and masters, hands and faces. In pure Tacchini style.